IDENTITY
Mana Coffee
Mana is derived from the name of blue bars in games which enable players to use their special skills. Just like it’s purpose in games, MANA Coffee aims to replenish their customers through their day with coffee.
Located in Jakarta, Mana Coffee serve innovative coffee drinks using ethically sourced premium beans, meant to power up the country’s busiest business districts.
Inspired by a 2-bit game interface, we create identity with pixel-art style and embedded it in every element. The supergraphics is inspired by a movement of mana bar in games, we put together pixel by pixel to visualize a progressive bar until it full. Just like it’s purpose in games. We also use an eccentric neon blue color to empasize a futuristic and fun environment.
