IDENTITY DESIGN
Sula Studio
Sula Studio is a modern brand hailing from the islands. Emerging
from a journey of common interests and friendship, the brand was
co-founded in 2018 by three women on a mission to deliver fun and accessible fashion.
Envious of the fashion trends which were not yet available in the region, Sula Studio allowed Indonesians to have real time access to these current global trends.
The word Sula is came from one of a genus name of seabrids. We designed the identity of Sula Studio to bring the spirit of island life. All Sula’s product is made with attention to detail, so we inspired from a shape of stitch to create the logotype, and create a color palette to celebrate a feminine with a subtle of elegance touch of metallic color in stationery.
